IMPORTANCE OF COMMUNICATION IN PUBLIC HEALTH
Abstract:
This article stresses the importance, communication in the field of public health has in
protecting human health, in the prevention and control of disease occurrence, quality of life and in
promoting health. Healthy People 2010 report defines communication in public health as “the art and
technique of informing, influencing and motivating individuals, institutions, the general public on the
important issues of public health”.(1) An important role in promoting messages aiming at changing the
unhealthy behaviours is played by the communication campaigns. The article also highlights the role of
public health communication campaigns, an important part in producing behavioural changes.
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